Privacy Policy

Last updated: 31st October 2025

North West for Kids found at https://northwestforkids.co.uk/ (“Website”) is governed by the following privacy policy (“Privacy Policy”).

We respect your privacy and are committed to protecting it. The purpose of this Privacy Policy is to inform you what personally identifiable information we may collect and how it may be used. This statement only applies to this Website.

Legal Basis for Processing Personal Data

We process your personal data under the following lawful bases, as defined by the UK GDPR:

  • Consent – when you voluntarily provide information such as subscribing to our newsletter, leaving a comment, or accepting cookies.
  • Legitimate Interests – to operate and maintain this Website, analyse performance, and prevent fraud or misuse.
  • Legal Obligation – when we are required to comply with UK law or respond to lawful requests from public authorities.

What information do we collect and how is it used?

Information You Voluntarily Submit to the Website: We may collect personal information from you such as your name or email address. For example, you may voluntarily submit information to the Website by leaving a comment, subscribing to a newsletter, or submitting a contact form.

Information We Collect from Others: We may receive information about you from other sources.  You may link your Facebook, Instagram, and/or Google accounts to your user profile.  If you choose to link your Facebook, Instagram, and/or Google accounts to your user profile, we will receive your name, email address and profile picture associated with that account. 

Automatically-Collected Information: We automatically collect certain information about you and the device with which you access the Website. For example, when you use the Website, we will log your IP address, operating system type, browser type, referring website, pages you viewed, and the dates/times when you accessed the Website. We may also collect information about actions you take when using the Website, such as links clicked.

Cookies: We may log information using cookies, which are small data files stored on your browser by the Website. We may use both session cookies, which expire when you close your browser, and persistent cookies, which stay on your browser until deleted, to provide you with a more personalized experience on the Website.

Advertising. 

CMI Marketing, Inc., d/b/a Raptive (“Raptive”) is a service provider of this Site for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here: https://raptive.com/creator-advertising-privacy-statement

Google Analytics

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://policies.google.com/privacy

Comments

There is a comment check box that you must tick only if you are happy to allow your data to be collected for the sole purpose of adding your comment beneath the blog post. If you are not happy for your data being collected and stored, do not check the box, and your data and comment will not be added.

The owner of this blog reserves the right to edit or delete any comments submitted to this blog without notice due to, but not limited to:

  1. Comments deemed to be spam or questionable spam
  2. Comments including profanity
  3. Comments containing language or concepts that could be deemed offensive
  4. Comments that attack a person individually
  5. Comments which contain links that are questionable, such as broken links or invalid links.

The owner of this blog reserves the right to change the focus of this blog, shut it down, or sell it at her own discretion.    

How your information is used

We may use the information collected in the following ways:

  • To operate and maintain the Website;
  • To send you promotional information, such as newsletters. Each email promotion will provide information on how to opt-out of future mailings;
  • To send you administrative communications, such as administrative emails, confirmation emails, technical notices, updates on policies, or security alerts;
  • To respond to your comments or inquiries;
  • To provide you with user support;
  • To track and measure advertising on the Website;
  • To protect, investigate, and deter against unauthorized or illegal activity.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected. For example:

  • Newsletter subscriber information is retained until you unsubscribe.
  • Comment data is kept while the comment remains published on the Website.
  • Giveaway and competition entries are deleted within one month of the winner being selected.
  • Analytics data may be retained for up to 26 months by Google Analytics.

We may also retain certain information when required to do so by law or for legitimate business purposes, such as resolving disputes or maintaining appropriate business records.

Third-party use of personal information

We may share your information with third parties when you explicitly authorize us to share your information. For example, if you win a giveaway.

Once a period of one month has elapsed, your details and giveaway email notifications will be deleted from my personal email account. 

North West for kids is not responsible for your details held by the brand once they have been passed on. You may also request your details to be removed from the competition widget within the blog post which you entered through.

North West for kids is not responsible for any republished content from this blog on other blogs, websites, blog comments or other media.

Additionally, the Website may use third-party service providers to service various aspects of the Website. Each third-party service provider’s use of your personal information is dictated by their respective privacy policies.

The Website currently uses the following third-party service providers:

Google Analytics – this service tracks Website usage and provides information such as referring websites and user actions on the Website. Google Analytics may capture your IP address, but no other personal information is captured by Google Analytics.

At this time, your personal information is not shared with any other third-party applications. This list may be amended from time to time in the Website’s sole discretion.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

International Data Transfers

Some of our service providers, such as Google and Raptive, are based outside the United Kingdom. This means that your personal data may be transferred and processed in countries that may not provide the same level of data protection as the UK.

When such transfers occur, we take appropriate safeguards to ensure that your personal data remains protected in accordance with this Privacy Policy. These safeguards may include using the UK’s International Data Transfer Agreement (IDTA) or Standard Contractual Clauses approved by the UK government.

For European Economic Area (EEA) Residents

If you reside in a country within the European Economic Area (EEA), your personal data will be processed in accordance with the EU General Data Protection Regulation (GDPR).

This means you have the same rights regarding your personal data, including:

  • The right to access, correct, or delete your personal information.
  • The right to restrict or object to certain types of processing.
  • The right to data portability.
  • The right to withdraw consent at any time, where consent is the legal basis for processing.

We take appropriate safeguards to ensure that your personal data is protected when transferred outside the EEA, such as through the use of the EU Standard Contractual Clauses or equivalent legal mechanisms.

If you have any questions about how we process your data or wish to exercise any of these rights, please contact us at info@northwestforkids.co.uk.

Anonymous data

From time to time, we may use anonymous data, which does not identify you alone, or when combined with data from other parties. This type of anonymous data may be provided to other parties for marketing, advertising, or other uses. Examples of this anonymous data may include analytics or information collected from cookies.

Publicly visible information

If you leave a comment, certain information may be publicly visible.  Your email address will never be available publicly.  At your option, you may also add an avatar, a profile description, and a link to your website.

You may also choose to link your Facebook, Instagram, and Google Account.

Users may see your username, avatar, profile description and website information.

Cookie Consent

When you first visit this Website, you will see a notice about the use of cookies. You can choose which types of cookies to accept or reject using the cookie consent banner. By continuing to use the Website, you consent to the use of cookies as described in this Privacy Policy. You can manage or withdraw your consent at any time by adjusting your browser settings or, if available, through our cookie consent tool.

Please note that disabling cookies may affect the functionality and performance of the Website.

Cookies

The Website uses cookies to store visitors’ preferences, record user-specific information on what pages users access or visit, ensure that visitors are not repeatedly sent the same banner ads, customise Website content based on visitors’ browser type or other information that the visitor sends. Cookies may also be used by third-party services, such as Google Analytics, as described herein.

Users may, at any time, prevent the setting of cookies, by the Website, by using a corresponding setting of your internet browser and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. However, if users deactivate the setting of cookies in your Internet browser, not all functions of our Website may be entirely usable.

Affiliate Program Participation

The Website may engage in affiliate marketing, which is done by embedding tracking links into the Website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

North West for Kids is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.  As part of this Amazon Associates program, the Website will post customised links, provided by Amazon, to track the referrals to their website. This program utilises cookies to track visits for the purposes of assigning commission on these sales.

Affiliate Disclosure

Some links on this Website are affiliate links. This means that if you click on an affiliate link and make a purchase, we may receive a small commission at no extra cost to you. This helps support the running of the Website and allows us to continue creating useful content for our readers.

Posts containing affiliate links are always clearly marked as such, and we only recommend products or services that we genuinely believe are relevant and helpful to our audience.

Newsletters

On the Website, you may subscribe to our newsletter, which may be used for advertising purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behaviour will not be passed on to third parties. We use this information to help us create the most useful newsletters for you.

Email Marketing Service

We use Kit to manage and send our email newsletters. When you subscribe to our newsletter, your name and email address are stored securely on their servers.

Kit processes your information in accordance with their privacy policy, which can be found here: https://kit.com/privacy.

We use this service to send updates, newsletters, and promotional information that may be of interest to you. You can unsubscribe from our emails at any time by clicking the “unsubscribe” link included in every email or by contacting us directly at info@northwestforkids.co.uk.

Rights related to your personal information

Opt-out – You may opt-out of future email communications by following the unsubscribe links in our emails. You may also notify us at info@northwestforkids.co.uk to be removed from our mailing list.

Access – You may access the personal information we have about you by submitting a request to info@northwestforkids.co.uk.

Amend – You may contact us at info@northwestforkids.co.uk to amend or update your personal information.

Forget – In certain situations, you may request that we erase or forget your personal data. To do so, please submit a request to info@northwestforkids.co.uk.

Please note that we may need to retain certain information for recordkeeping purposes or to complete transactions, or when required by law.

Sensitive personal information

At no time should you submit sensitive personal information to the Website. This includes your social security number, information regarding race or ethnic origin, political opinions, religious beliefs, health information, criminal background, or trade union memberships. If you elect to submit such information to us, it will be subject to this Privacy Policy.

Children’s information

The Website does not knowingly collect any personally identifiable information from children under the age of 16. If a parent or guardian believes that the Website has personally identifiable information of a child under the age of 16 in its database, please contact us immediately at info@northwestforkids.co.uk and we will use our best efforts to promptly remove such information from our records.

Our Pledge to You

We will not sell, lease or distribute your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting. We love our visitors and subscribers and we will not sell or rent your email address or any other information to any third parties. 

Links to Other Websites

North West for kids contains links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.  

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Content hosted elsewhere on the internet

North West for Kids is not responsible for any republished content from this blog on other blogs, websites, blog comments or other media.

Terms And Conditions

All content provided on this blog is for information purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. We are not responsible for the republishing of the content found on this blog on other websites or media without our permission. All opinions are those of the author alone.

International Visitors

This Website is operated from the United Kingdom and is intended primarily for UK and European visitors. If you access the Website from outside these regions, please note that your information may be transferred to, stored, and processed in the United Kingdom, where data protection laws may differ from those in your country of residence. By using the Website, you consent to this transfer and processing in accordance with this Privacy Policy.

Data Controller and Jurisdiction

The data controller responsible for this Website is:

Claire Bones at North West for Kids
United Kingdom
Email: info@northwestforkids.co.uk

This Privacy Policy and any disputes arising under it are governed by the laws of England and Wales. By using this Website, you agree that any legal action related to your personal data will be handled under the jurisdiction of the courts of England and Wales.

Contact information

At any time, please contact us at info@northwestforkids.co.uk for questions related to this Privacy Policy. 

Complaints

If you have any concerns about how we collect or handle your personal data, please contact us at info@northwestforkids.co.uk and we will do our best to resolve the issue.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection authority.

You can find out how to contact the ICO and learn more about your rights at: https://ico.org.uk

Last updated: 18th June 2025